Are You Being Realistic About Your Goal setting? People often struggle in both life and business with the process of goal setting. You have probably read a lot about creating SMART goals.

SMART is an acronym for: specific, measurable, attainable, realistic, and timely.

Being realistic is one of the criteria for goal setting that will serve you, but the truth is, the rest of the acronym helps ensure that your goals are realistic.

Goal Setting The Realistic Way.

It’s fun to fantasize about starting a business, and it’s not uncommon to imagine becoming a millionaire or making a high six-figure salary while sitting on the beach.

The problem with this is that it’s just not that realistic. It’s not to say that no one has ever done it, but more than likely, they already had tons of resources like money and contacts. This would allow them to simply delegate while they’re lying on the beach.

This is not an uncommon happening. Even the neighbourhood dog walker probably had high hopes for how much money they can earn. When you come up with a figure or a measure for your goal to track, you want the number to be realistic and not just pulled out of thin air.

Let’s Take An Example.

For example, let’s say that you are a virtual assistant. You plan to work as a VA full time. At first glance, you may think that means you can bill at least 40 hours a week.

We often choose 40 hours because that’s what we’re used to in terms of work. However, it’s not really that realistic.

There are other things you need to do for your business aside from the direct and billable work you’re going to do for them.

To be super accurate and realistic about how much you can earn, you need to figure out the order of operations at your VA business. What will you do all day?

You will soon realize that you can only work four or five hours a day on jobs that are billable. The rest of the time, you’ll need to work on marketing and other aspects of your business.

After you’ve organized your day, you accept that you have five hours a day, Monday – Friday, that can be considered billable hours. That means you have that much time to work directly for a client that you can bill them for the time.

How much money will you earn with that criteria at the rate you planned to charge? If you only charge $20 per hour, you’ll only make $500 a week before taxes or expenses. Is that enough?

You can raise your rates, or you can find other ways to earn more money, such as by going to a flat fee per service and finding people to outsource to or by hiring a full-time employee to help.

Perhaps you can automate a lot more than you have so far to free up more billable hours. Maybe you develop an app that does what you would do automatically that you sell to your audience or that you use to serve your audience.


The main thing is that you should not leave these numbers to chance. Design your entire day and figure out what is realistic for your goals in each case. Don’t just pull a number out of the air. Think about the number and how it can happen or not happen before you put it in writing.

    2 replies to "Are You Being Realistic About Your Goal Setting?"

    • Debi Kirk

      Hi Chris, thanks for this post. I’m a great believer in goal setting. In fact every day I set myself work goals in terms of what I’m going to achieve. I find it really helps me stay focused and motivated.


        Hello Debi.
        Thanks for your post and good luck in achieving your goals. I am sure you will.
        Kind regards.

Leave a Reply

Your email address will not be published.